Helping others makes you feel goodWe knew it all along. Our selfish nature may doubt the saying "it is better to give than to receive", but helping others can give us a moral boost. Researchers used functional magnetic resonance imaging while participants anonymously donated to or opposed real charitable organizations related to major societal causes. They found that the anterior sectors of the prefrontal cortex of the brain are more active when altruistic choices prevail over selfish material interests.
So, helping others is not only good for the people that you help -- it is good for you too. :-)
 Jorge Moll, Frank Krueger, Roland Zahn, Matteo Pardini, Ricardo de Oliveira-Souza , and Jordan Grafman, Human fronto-mesolimbic networks guide decisions about charitable donation, October 9, 2006, 10.1073/pnas.0604475103 [abstract]
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